/Apple Bets That Plugging Its Values Can Help Create Value

Apple Bets That Plugging Its Values Can Help Create Value

During Apple Inc.’s two-hour presentation Monday, Chief Executive Tim Cook and his throng of executives and celebrities radiated positive social messages like the stage had been hit by a #woke bomb.

The messages ranged from credit cards that educate users about debt management to TV shows about the joys and pains of the immigrant experience in America. And throughout, presenters referenced Apple’s zealous protection of our privacy.