At birth, B2B startups are faith-based initiatives.
Founders think they know their market & early customers. They think they’re tackling a mission-critical business problem. They think their solution delivers adequate value (that customers will actually pay for).
They also think outbound sales will be an effective & scalable means by which to find & deliver value to customers.
… and they might be right, but (unfortunately for startup teams) here’s what usually happens: these bright-eyed and bushy-tailed founders go-to-market & realize that Mike Tyson got it right, “everybody has a plan until they get punched in the mouth.”
Here’s the deal: Before your startup even thinks of “stepping-on-the-gas” and scaling into an exit or IPO, you NEED to test & verify the hidden assumptions in your early outbound sales process.
Watch this webinar to learn what these assumptions are, how to test and “verify” them, and how to build a truly scalable & repeatable sales process (so you never get you caught with your pants down when you go-to-market).
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Great conversation – very useful. Many thanks to all for sharing your expertise and knowledge with us and I look forward to future discussions.
Thank you, Gary! So glad to hear that you’re benefiting from these discussions. 🙂
Good discussion, great points!
Appreciate you, Brad! Thanks!
Great information! I rarely watch every minute of a pre-recorded event…but I even replayed portions when I felt my attention span drift! 🙂 I cannot wait for part 2! Power Hour fo sho!
That is high praise Rachel, and we don’t take it lightly. Thank you, thank you! 🙏 WE can’t wait to see you in part 2. 🙂
Great one. One of my many take-aways:
– Top-down sales to save time
– the algorithmic structure of the Sales Process “if X, then do Y”
– the 3-2-1 rule: 3 People, 2 Departments, 1 Champion
“How long are you going to let this go on for?”
“I’d love to tell you a million things about us, my product and myself, but lets start with you. Tell me a bit about your team, your landscape, your challenges”