During the sales process it is inevitable that your competition will come up. How should you talk about them? Craig Wortmann explains how high performing salespeople refer to their competitors.
During the sales process it is inevitable that your competition will come up. How should you talk about them? Craig Wortmann explains how high performing salespeople refer to their competitors.
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I implement this technique in every sale cycle where competition is introduced in the sale and it proves great results. Great way to break down the fundamental!