Curtain up and light the lights: Apple’s almost certain to be star-studded press gathering is now but hours away.
Here’s what you’re likely to hear once Tim Cook takes the stage, and how to tune in if you aren’t a member of the media or one of the invited guests sitting in the audience at the Steve Jobs Theater at the company’s Apple Park campus.
Where To Watch
Apple will be livestreaming the event at its website.
It’s also fitting, given the expected news of the day, that you’ll also be able to watch on your big screen television you’ve connected an Apple TV set-top box. Download the Apple Events app from the App Store on the Apple TV device.
When does the event start?
The festivities are scheduled to begin at 1 p.m. ET. Broadway shows typically start five minutes after the announced curtain time; movies only start after you’ve been treated to a strong of trailers. Apple press events typically start on time.
What will we hear?
Unless all the pre-event chatter has been way off base—and there’s no reason believe that it has been—Apple is almost certainly going to showcase its answer to Netflix, Hulu and Amazon Prime video, with an entertainment-based video streaming service of its own. Likely base cost for consumers, $9.99 a month, with extra fees for premium content from HBO and Showtime.
Subscription overload: News, entertainment, music, iCloud—are you ready to spend $40 monthly with Apple?
At the same time, though, Apple is also expected to announce some kind of news and magazine news service, featuring such publications–again if the pre-launch rumors prove accurate-as the Wall Street Journal and People Magazine. Unknown are the state of other big-time properties, including the New York Times, Washington Post, and yes, USA TODAY.
Still to be answered: How will Apple package the new services and, for that matter, bring the existing Apple Music service into the fold?
And when do all the new services actually get going?
What kind of original content might we see?
Aside from Apple’s earliest efforts in TV content—versions of James Corden’s “Carpool Karaoke” and a reality show “Planet of the Apps”—it is premature to weigh in on the quality of the shows that are likely to appear on Apple’s service.
We do know the quality of the Hollywood types Apple is working with and the roster includes some of the biggest names in showbiz: including Oprah Winfrey, Steven Spielberg, Reese Witherspoon, Jennifer Aniston, Steve Carell, J.J. Abrams, Jennifer Garner, M. Night Shyamalan, even Sesame Workshop. It’s a good bet you’ll see Cupertino cameos from some or all of the above.
What we also know is that the company is parting with some of its riches to to propel the launch of the new services, to the tune of at least $1 billion.
Is Apple going to unveil new hardware?
This seems like an unlikely prospect, except perhaps a freshened up revamped version of the Apple TV box. Apple pretty much cleared the decks for new physical products last week having unveiled in successive days new versions of the iPad mini and iPad Air tablets, iMac desktop computers, and AirPods wireless headphones.
What we may see, however, is a new Apple credit card.
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